Dietary Nitrates and Nitric Oxide

Why Nitric Oxide (NO)?

The 1998 Nobel Prize for medicine was awarded for the discovery of the important role of Nitric Oxide (NO) in the cardiovascular system. Nitric Oxide is a naturally occurring gas which increases blood flow

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and oxygen delivery throughout the body. NO Lowers blood pressure by dilating blood vessels, increasing blood flow and oxygen efficiency.

Where does Nitric Oxide (NO) come from?

The body naturally produces NO all the time. However, it was recently identified that NO production can be increased by the consumption of natural Dietary Nitrates.

Why Beet Juice?

Beet juice naturally contains high levels of dietary nitrates. Enzymes in saliva breakdown the uniquely high levels of natural dietary nitrate found in the juice. When swallowed it is converted to NO in our blood cells and blood vessels. There are many health benefits associated with Beet Juice.

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What does NO
  • Regulate blood pressure
  • Increase oxygen usage efficiency
  • Protect against infection
  • Act as a gatekeeper of blood flow to certain organs

Both the medical and Sports Science research worlds are excited by this new discovery with research currently using Beet IT at more than 100 different universities in the UK, Canada, USA, Sweden, Australia, New Zealand, France, Holland, Norway, Belgium and Germany. Please see the Published Research Section for a sample of the work being done in this space.